Your circulation database is the life-blood of your publishing business. Without it,
who would see the results of your hard word and expenditure? For many publishers, the
management of a quality circulation is a cost they would rather not have, yet in the hands
of a professional bureau not only can you be assured that the data is fully compliant with
legislation, ready for audit at any time and accurate, it can also provide for additional
Perception are a specialist subscription management bureau, covering controlled, paid and
event delegates using the in-house developed Publisher::AMS software solution. Utilising
our many years of publishing expertise and a proven track record, your affordable solution
is only a phone call away.
Ensuring that your readers have a truly perfect experience interfacing with your products is
our number one aim - after all if your readers are happy you will be be happy.
Many publishers have data spread over a number of storage formats in a number of different
locations. Knowing everything about your readers and delegates is paramount to maximising
revenue from them. Perception are experts in bringing all of your data together into our
Single Customer View making all knowledge about the customer available in a single location.
Data quality is paramount to us. Consolidation, removal of duplicates and data quality checking
are our goals to ensure that your data works best for you. We are experts in this field and
over our 30 plus years of dealing with data can make a difference.
Via our in-built email marketing platform we can complete marketing campaigns targeting specific
sectors of your database. We can arrange for Direct Mail fulfilment and telephone follow-up via
ties with local and international companies. An added-value service to you and to your clients.
As a Perception client, we provide you with a totally transparent view of your marketing
campaign, and that of your clients, via our browser-based client portal. You have the option
to interrogate and segment your data in real time, as well as view open and click through rates
for your email broadcasts. For complete control over who is added to your circulation, a
pre-approved option is available, allowing you to have the final say, even if they meet your
terms of control.
In addition to the abundance of reports, analysis and excel exports we offer, we can also help
modify the portal and add functionality, ensuring all your data needs are met.
The commercial benefit of a quality audit is invaluable to your business, whether for print,
digital or any of the emerging platforms.
We have vast experience of circulation audits and can manage the complete process – from
pre-planning required promotions, selecting the data for the audit issue, submitting the audit
to the auditors, collating and pulling the required documentation to hosting the auditor
We have excellent relationships with audit bodies and our client services managers work to
ensure that our software and processes adhere to the latest industry guidelines and
Where to next?
Subscription Management is a complicated process, and we need to understand your requirements fully
before customising a service exactly to your needs. Please complete the form and we will have one
of our subscription management experts contact you for a fuller understanding of your needs.
You are important to us. We thrive to keep our customers happy and strongly believe that we
provide the best quality software and services at the best price. We grow when you grow. Your
problem is OURS and we can work together to resolve it.